Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Schlemmer Consulting LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is not a good way to find the homes as most of the Adress’s doesn’t show up correctly and take you nowhere. The book is so much more reliable and easier to navigate. Downright sad they barely print the books off anymore. This app just really misses the mark, and I’m 23 so I know how to navigate my phone and apps.
Really dislike the inability to see pictures of homes a few days prior to the actual event. Forces me to visit a home to see what it is. Wastes my time in trying to locate a home. Need a way to enforce this requirement for homes entered in the parade. If it’s not complete, I need to be able to see that. This happened during Spring and was not pleased to see homes on the list NOT finished and/or not open for viewing.
I have used many apps - but frankly this one stands apart - gives me a full tour and it is just laden with so many things.
Welcome to the official Kansas City Parade of Homes mobile app. Browse the homes and their features, choose your favorites and build a custom tour wit...