Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Akili Interactive Labs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like that I can customize and track the behaviors we are working on for each kid individually, and leave comments each day to look for patterns. It usually takes less than a minute each day to track their daily behavior. My only complaint is that there is not enough variance in the gradients of color to glance at the calendar and clearly determine if the day was a 1, 2, 3, 4, or 5. I wish each step was a larger gradient OR a different color so it was easier to see which day was good or bad rather than trying to guess where it falls on their spectrum.
With the ADHD Insight® app, parents & caregivers can easily capture a reliable record of how their child is doing in just a few minutes a day. The ap...