Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ad Fontes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a long-time follower and fan of this service via my laptop. I have shared the Bias Chart and link in dozens of posts and DMs, especially on LinkedIn. But this app needs work. First time I used it it worked great but immediately got stuck in landscape mode without any menus. It took over the phone and I could not swipe up and exit the app. I had to do something rare on any Apple OS. I had to power of and restart my phone. I have not attempted to relaunch it since. So have only used it once. I’ve beta tested software and realize updates are always necessary. Hoping the issue is resolved and I’ll gladly update this review. (I’m running iOS 18.6.2 on an iPhone 16 Pro Max)
If you’re looking for a Media Bias Chart that factors in how often a source passes or fails a Fact Checker then you need to look somewhere else. Ad Fontes Reliability rating has nothing to do with how factual the source is. CNN for instance is listed as a highly reliable source even though they have failed a lot of fact checks. WSJ is another source rated high that has failed a good amount of fact checks. Common Dreams which hasnt failed any fact checks is rated on the same level as Fox News which has failed a ton of fact checks. Matter of fact if you click to open Common Dreams sample scores, the articles they provide don’t lead you to a fact checker like Politifact, it leads you to the article itself. If you’re looking for a Media Bias Chart that uses number of passes or failed fact checkers to determine how factual a source is, go with Media Bias Fact Check. They show you exactly which articles that the source failed a fact checker.
I don’t have a paid membership but I do have a membership on the website. I don’t know how to sign in. What’s the point of the app if it locks you out and takes you to the website that also locks you out. Either have me sign in or play ads.
The Media Bias Chart app by Ad Fontes Media helps users gain a deeper understanding of the bias and reliability of news and news-like sources. An intu...