Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Province of Nova Scotia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useful for checking appointments and history. However, over the last weeks the App keeps freezing after logging into the records section. Tried reinstalling but no change.
It literally doesn’t do anything, I can see me vaccinations and passed prescriptions and that’s about the only helpful thing it does. It tells me my test results are in for things but doesn’t actually show me the results. It also logs you out every time you close the app which is insanely irritating.
I’m a third year computer science student and this app makes me ashamed of my province and the government that produced it. A list of links that don’t lead to app embedded pages ? What? You duct taped some link rels together for $10 million dollars ? Excuse me ? We already had access to ALL of this information online, as well as booking blood work. What about the emergency wait time feature ? Why was no action taken when the developer told you it didn’t work properly ? You spent $10 million dollars on something I could get a group of 2nd year 18 year old computer science students to put together over a weekend.
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