Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DMI Software, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever since I downloaded the app I am no longer able to pay. It keeps telling me to go to the website. But every time I try to go to the website it sends me back to the online sign in page and it does not appear that I am able to even access the website. I guess I'm going to have to cancel out everything and start all over again but the problem is I don't know the loan number required to start all over again because I can't sign in to see my account and see my loan number! This has only happened since I started trying to use the app instead of using the login online.
My friends are so jealous that I have a mortgage calculator built into this app when I pay my mortgage. Not only do most of the people I know not have an app for them to pay their mortgage, but it’s so cool that I can see if I made an additional payment per month how much I would save an interest and how short my mortgage becomes. A truly beautiful app
Overall it isn’t a horrible app for paying your mortgage but it needs some work: • The annoying “Enroll in paperless billing” message is too tall for some iPhone models (8+) so the “skip” option is hidden too far below the “Enroll” button making it difficult to bypass on some phone models. • when making a payment, you can’t schedule it out more than about one week/five business days. This is a huge issue if you’re trying to schedule it at least x days before end of month but also the day after you get paid. You basically need to remember to schedule it during a five day window before the desired date. • Sometimes a payment won’t reflect as paid or as processing if you check it the morning of the scheduled payment date. This led me to think I had not scheduled a payment for that month. I ended up scheduling another payment for the next day and the app was showing it for the same month which I already had a payment processing for. This resulted in two payments a day apart because the app misled me.
The Mortgage Experience. Redesigned. - Easily make payments online - Manage escrow accounts, taxes and insurance all at the touch of a button - Get a...