Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mutual Of Omaha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This business process is bad. You receive a link over sms. It directs you to download an app. The link take you to the front page of the app. No process to follow, no guidance on screen. I haven’t got far yet but I don’t keep my pdf paystubs and W2s on my phone so it seems to lack any form of testing or User Acceptance in any way. I’m left frustrated and just in disbelief that this was something that was designed.
For me, the application has been out of sync from the website. I am far along in my loan process, however, the app isn’t showing that at all. For some reason, it is stuck at the continue application step. Also, the required documentation section is the same thing.
This is a pretty smooth app. No crash, quick, info is easy to see and navigate. Good job.
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