Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daxko LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t work.
This app would appeal more to people in GR if the design was updated for the longer iPhone X screen. A lot of people and myself have that type of phone. The current app is really small and hard to read because it isn’t formatted for the longer display.
During this week's severe weather I looked in Facility Status (you know the icon with the lightening bolt?) and it showed the pools Open. They were not. And i found out the hard way. After the fact I found something buried in Messages about the pool being closed and a recommendation to call ahead to see if it is back open. C'mon people - that's an ideal function for the app. Keep it updated and this app could be useful. Don't, and I delete.
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