Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YMCA of Northwest North Carolina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really appreciate being able to see all the Y’s that I frequent in one place showing their schedule for the entire day!!
I would make just a few changes and one would be able to connect with a live class so you can have a virtual session if you can’t make it to the physical class.
The website remembers your choices for location and class types, making it easy to rebook your favorites. It adds to your calendar with one more click. The only confusion is hat you can see classes ahead but can’t book more than 24 hours in advance.
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