Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗York Electric Cooperative, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t even see your bill on the app, what’s the point?
Your app used to work, but it no longer does. No matter what I try it just spins.
Your keyboard won’t appear or disappear when appropriate, navigating the app is awful and crashes. Your IT guy that used to be your account rep back in the 70’s was not the right person to build an app that’s feels like Microsoft Frontpage. Call Duke energy and get some tips from a REAL company.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...