Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗York County Natural Gas Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It says that the app needs an update. I go to app and there is nowhere to hit update. I removed app from my phone and reinstalled it and it still says NOT COMPATIBLE!!! This is not ACCEPTABLE!!!
Worked well until recently. Now says incompatible and prompt you to update but there is no update available.
This was a decent app until the last week or so when it stopped working. I can go into my account online but not the app, so I know the issue is the app.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...