Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miami Valley Public Media Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only thing that is missing is the ability to click on a particular show and then it starts to play. The app makes you go to the website in order to listen, whereas you should be able to listen directly through the app.
Since moving out of state I have found myself listening to WYSO on the app because the programming is quite a lot better than the local NMPR station. Plus it’s nice to hear about what’s going on in Ohio. The On Demand feature for the local programs is especially valuable.
I am so appreciative of this ap and the thought behind it. It is now my go to source for all news and information. Love how it organizes information in quick easy to follow formats. Thanks for creating it and encouraging its use, my new favorite ap...
The WYSO App: The WYSO App allows you to listen to WYSO, pause and rewind the live audio, and view the program schedule for WYSO all at once! You can...