Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WOSU Public Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I listen to 101.1 pretty much constantly when I’m in my car and I often want to hear the rest of a piece or finish an hour show, this app allows me to do that. I also think that the classical music and talk radio as background is better on this app than classical Apple Music radio stations, for example, because these are curated by people—and it’s live which is way better.
I really enjoy this app! For someone who knows very little about the world of classical music, this app provides a wide range of composers and musical styles within the genre. The station hosts also do a wonderful job of conveying background information pertaining to the composer, history behind the piece, etc., that help to provide the tapestry into which each musical piece fits. The sleep timer is a great feature to have as well! The only "ding" (and this is very minor) is I would like to see a better display of what is currently playing.
I want a WOSU app to substitute or replace my radio, not my other apps. I want to be able to play all of WOSU News’ morning / afternoon stories, as heard on air, in a few clicks. I want to be notified when they are all available to hear. As the app is now, you can play some stories singly, but it’s not immediately clear if/when when these stories aired. I don’t want to play them one by one. I want to start playing the morning or afternoon news, then set my phone down and go about my life while listening. (Like a radio but on demand) Thank you!
WOSU Public Media App: The WOSU App allows you to watch and listen to all of WOSU’s programs, Radio and TV! The app provides On-Demand content of al...