Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ohio Newspapers, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UPDATE: It's August 2025, a year since I left a five star review congratulating DDN and JN for getting the apps functioning smoothly while simultaneously not fixing what isn't broken. It was wonderful while we had it, but they have recently changed the app, and not for the good. Since the latest update, all my previous bookmarked Articles have been moved to Pages instead of Articles in My Content, and they don't open, except as a blank white screen! In a likely related problem, the bookmark icon is now missing altogether on all current digital app Paper articles so I no longer can bookmark new articles either! Oddly, the bookmark icon does appear for whole pages while reading the Paper, and those bookmarks actually function, though that is of no use to me. Bookmark icons are still available when reading the Live News section, but those bookmarks do not function. I have written twice each to Journal News and Dayton Daily News about the issues, but they have not replied. I use bookmarks heavily, and without being able to bookmark articles anymore, or even access my entire library of previously bookmarked articles, it's made the apps frustrating to use. Might be a complete dealbreaker for me.
First, when using the “paper” interface and I inadvertently touch the screen it brings up a poor excuse for the page. I have a browser — if I want to read the paper in that manner I’d choose to. The team should allow the user to opt-out of this “feature”. Second, when a customer, who pays real money, chooses to select the “paper” mode every time he opens the app and leaves it in that mode when he exits the app, shouldn’t have to select it each time he opens the app. Remember the state. Third, I would like the local content to be front and center. I know how to subscribe to the NYT, I don’t need their content in the local paper. I know how to access AP news, I don’t need it in my local paper, especially when it’s placed haphazardly throughout. I realize we’re a small town but it’d be great to see all the non locally-sourced news at the back of the paper. The paper is The DAYTON Daily News. Show me news pertinent to the greater Dayton area. Finally, don’t randomly log paying subscribers out of the app. This isn’t hard.
Biggest annoyance is when you are in article read mode, if you side swipe left-right even the slightest when you intend to scroll up-down, the article reloads and you start at the top. I also don’t like that the page swipe to next page completely locks until the ad loads at the bottom. On some days that can take several seconds.
Get the trusted news, in-depth investigations, and real-time updates you need from the Dayton Daily News app. Local news made in your community every...
| Name | Price | Type |
|---|---|---|
| The Dayton Daily News ePaper | $9.99 | Monthly |