Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well first it doesn’t work 90% of the time… the ads play over the video of the weather reports and it’s very sad when you can’t even check the weather locally without ads. I’ll stick to weather channel, at least I don’t have to watch ads before I can see if it’s going to rain in our area.
Mines massive
In the last few days I have received an enormous amount of alerts for counties I am not near or even in. I looked on the app for a way to limit t It to one or two particular counties, but there is not. You either get all the alerts, or none. Please fix this issue. It’s blowing my phone up.
The WVVA Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...