Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Graham Media Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The only things I would suggest to improve WSLS’s weather app is to have the LIVE radar go for a longer time into the future, & a big one is to darken the ink on the daily info like the temp and % of rain, as it looks like a light gray & is hard to read even with bifocals to where you need a magnifying glass. I’ve heard people say even with 20/20 eyesight that they have trouble seeing it. It’s not that it needs to be a larger print but that the ink needs to be darker. Thanks for asking for our opinion!
Some features are just ok when viewing in your phone. Little better on IPad because of larger screen. But most people view the app on their phone which in most instances is a small screen. To add other layers to radar map like lightning wind, and other choices are great but can’t add multiple layers with precipitation layer. The process to switch back and forth to view layers on radar is inconvenient. Like to see precipitation, lightning and direction storm is going all at once.
Extremely accurate app. So much info at the touch of your finger. Modify it to keep up with your favorite cities and towns. Vacation planning, extended family locations. Radar very accurate. This is my new “go to”
The 10 Weather app offers a sleek and fluid map displaying real-time radar, temperature, and surface winds. Whether you're planning your week or just...