Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The weather team is awesome, but the app’s print and screens are so small, I can’t see it. There’s no option to increase text size or to expand the images. I’ll just go into my phone’s browser with larger print and where I can expand everything if I need to. A disappointment, because these local forecasters are great (and the only reason it gets two stars instead of one).
I like the way how I can put in the locations and it works perfectly.
This app can save your life during severe weather! Get all the weather information you need, severe weather warnings, from the trusted source — Spence...