Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is fine. It’s exactly like the competition’s app which is good also. It’s the amount of talking on a weather alert that both annoys and amuses me. We don’t need to hear every time “This is Chief Meteorologist blah”. Time could be of the essence with these weather alerts. Imagine having an ego so large you have to let your viewers hear your name and title when a tornado could be seconds away from blowing them away. The competition just states the alert which is all we need or want to hear.
With the tornado outbreaks that passed through March 31 this app kept me updated with breaking updates. Even if my phone was idle on a table, Ron Childers’ voice alerts you when you need to pay attention. We’ll done channel 5 team! Appreciate all you did last night. 🙏💕
The latest update took away the ability for me to get notifications no matter where I’m at. Now I can only get locations based on my home. I was able to get locations based on where my kids live, Charlotte and another area close to Memphis, not anymore. For some reason now I don’t have Ron Childers telling me what the notifications are I just get a bar notification that it opens up to a video. I do not like this update and I think it is a backward step for your app. I will be looking for another app to use for my local weather.
The WMC Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution av...