Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mississippi Department of Information Technology Services · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely hate this app. I have repeatedly adjusted radius for severe weather notifications. I have the notifications set to warn me of severe weather within 25 miles of my home. I live in the delta. The app sends notifications for storms in Louisiana, the Jackson metro…EVERYWHERE. I want to keep the app because of what happened in Rolling Fork a few years ago, but it is very stressful getting a ton of notifications for storms that are nowhere near you.
Very informative. I'm glad Mississippi has finally designed an app like this. It's very easy to navigate and alerts me when I need it. Well done!
This app is extremely helpful whenever this is bad weather. It also gives you direct access to many MEMA resources.
Be prepared for a disaster in Mississippi. The MEMA app allows users to take control of their disaster plans to keep them safe. Personalize weather al...