Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tribune Broadcasting Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am out of town tonight and my weather on my phone won't connect. But I was able get the Wreg weather on the app.
The previous version was perfect. Now, the first thing you see is a video of the weather report. I ain’t got time for that. In the old version I could open the app and learn what I wanted to know at a glance. If I had the time and wanted to see the video, I knew where it was. I never once, even now, watch the video of the weatherman. If I have time for more than a glance, my second go to is the radar animation. I’ve lived in Memphis my whole life. I can tel the weather for the next few hours just as good as your meteorologist if I can see the radar animation. And I get that information in seconds instead of minutes. If I want to see the long term forecast, I can punch that up. Again, without ever watching your weatherman. The new ap is more cumbersome and less informative. If that was your goal, good job.
Absolutely worthless app redesign. Now any useful information—you know, like the weather, in a Weather App—is either buried halfway down the page, or moved to a different page entirely. The radar has been reduced to a tiny, barely-noticeable bar along the very top, and much of the app’s genuine functionality (looking at radar and conditions) seems to have been sacrificed for the sake of a worthless, enormous video playback slapped front and center on the main screen. If I wanted to watch the weather, I’d turn on the TV. I use an app to quickly check forecasts, lightning strikes, etc., and the WREG app was good for that beforehand, but now it’s basically junk with the new redesign.
The WREG Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...