Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mid-South Public Communications Foundation Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very often the app is extremely slow to load. When I notice it’s the top of the hour and want to catch the news, there’s a better than 50% chance it won’t load in time to hear it, even if I JUST had it open and didn’t fully close it.
This is a well done app, and I use it more than I expected to. It’s a great way to listen to WKNO on my phone and iPad, and I listen to more local shows now that the app makes it easier to find and play them at any time.
Having recently changed to AT&T TV, I was disappointed that WKNO is not included in the package. Although I’d rather watch WKNO on my TV, as I used to do, it’s great to be able to watch on my laptop! So far, viewing has been terrific!
The WKNO App: The WKNO App allows you to enjoy the services of WKNO - radio and TV (NPR and PBS). Listen and watch your favorite shows/clips anywhere...