Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a wonderful app! They are always spot on with the forecast. I look at the weather several times ac day they are always spot on. If you need a weather app this is the one to get. And who doesn’t need a weather app this is the one to get. I love this app I also watch it on the tv 5 stars I give this app! Thank you wis for being so wonderful! Cynthia Phillips
I’ve enjoyed this app for many years, but the notifications have gotten out of control. It would appear that they’ve included a lot of control over what types of notifications you receive, but they started sending notifications that don’t fit into any of the categories that users are able to toggle off. For example, would “Prepare for warmer weather” fall under the “typhoon” category? There is no category for alerts of uneventful weather, so those alerts that are the most useless and annoying cannot be turned off unless you disable notifications altogether. If that one issue is fixed, I could change my rating from 2 stars to 5 stars.
While the forecasts are useful and the actual navigation of the app is simple, the notifications I get throughout the day are merely click bait. Like one of the other reviewers, this app has become a joke in our household. For instance today, in the a.m. I received “cool start but warming up” but this afternoon I received “mild now but a cool down is coming.” Really?! You mean that during the day it’s going to warm up and then get cooler in the evening? Wow! That’s most every normal day! Also, alerts consist of “Alert: showers today!” Alerts should be urgent, warning of severe weather like storms, tornadoes, snow, ice, etc. the app didn’t even send out a recent tornado warning until a full 5 minutes after the National Weather Service had sent one via my phone’s emergency response system. Please improve your daily notifications and make prompt Alerts for truly urgent announcements.
The WIS Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution av...