Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WINFertility · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has been completely rebuilt with so many helpful areas. The ovulation tracker is especially helpful. There is a general public free version and then a version you have access to based on what your employer offers. Completely different than the old one!
I love this app. I have struggled with infertility for the last few years, so I had downloaded the app when I first started IVF and it had its bugs. They have made a lot of fixes and upgrades. If you have Win Fertility benefits, I would say that you have to get this app - it’s so helpful! If you don’t, you still should try out this app. There are a lot of features that can help you anyway, like fertility tracking and up-to-date evidence-based practices. So, I do have Win benefits. I used this app to connect to my primary nurse with the company. I’ll start by saying that my Win nurse called me to provide support and guidance frequently. The only time that I needed to reach out about a medication issue, it was really easy to get in touch with her and the team, through the app.
This is app is very user friendly and makes it easy to find resources on exactly what I need in the information center. Made it simple to connect with a care manager in a timely manner while also being able to view the fertility tracker.
Whether you’re building or raising your family, WIN is with you every step of the way. For over 25 years, WIN has been the pioneer in family-buildin...