Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think we can all understand that at times of great emotion or stress how, someone responds to a reporters questions may seem to be unintelligible. However, it should be the authors responsibility to ease this, otherwise the article is unintelligible and doesn’t reflect well on the author and news body. Take time to craft the story, help the reader make sense of what the quoted individual may be trying to say, and most importantly PROOF READ THE ARTICLE PRIOR TO SUBMITTING IT!!! Relying on autocorrect is unprofessional, inexcusable and lazy.
The app crashes frequently. It did so even while I was submitted my review. Also, lately it’s been opening with an ad for a political campaign. Every time I open the app, it’s an ad for the same candidate. While I understand that this is how paid advertising works, the optics of it says, “biased” to me.
Before COVID, this was my GOTO news source. App worked great, able to tailor news to just what I wanted. Much better NEWS than local newspapers. Guess click revenue is down, because I now get alerts every couple of hours for the same news story. Nothing new, just the same story “Governor ...” 4 or 5 times per day. Stopped using any alerts, will checkin when I think of it.
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