Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WFMJ Television, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Honestly don’t both with this app, just use the desktop version or your web browser. The news from WFMJ is great, but they cannot seem to get their app right. They “fixed” it a few months ago and sadly, it’s just as glitchy as the old one and more frustrating to navigate.
I use to like this app. I want to read the stories but now most of them won’t have the story with it, only the headlines show up! Once you’re midway through the titles of stories and open one to read and go back it takes you allllllll the way to the top again. WOW, get a new team to work on this. Terrible, glitchy, and adds galore!
Great for notifications, but can never find the stories the notifications are for in the app.
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