Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had the news app for years on my Roku tv because I love to watch the morning newscast. But for the last 2 days, the only thing that comes on is the gray television news. So I tried the app on my iPhone and got rerouted to vuit. So I tried that app and still got gray television news. I would love to watch the local Green Bay news when it airs from 4:30 - 7 am every weekday. What is the problem?
I rarely spend my time bothering to write reviews, and when I do, they are generally deservingly positive. That being said this is easily by far the worst app that I have. Actually make that had - it isn’t worth having on any of my devices any longer. Poor stability, annoying advertising format & presentation, notifications occasionally sync inaccurately with their respective stories, frequently not current, awful layout, customization options are laughable, story posting lacks any discernible order; essentially just frustrating to use if you’re lucky enough to use it without it crashing. To make matters worse the app now has “for Apple users” buttons. Why release an app that isn’t compatible with one of the two major platforms seamlessly? It is a shame as the WBAY news staff are easily my favorite local source. Unfortunately this app is not on par with what they’ve done to earn my viewership. Please put forth a stronger effort.
I tolerated the full page ads in the previous version, because I didn't mind closing a few ads to get content. But this new version is getting deleted from my phone. Now when you launch the weather, a video ad automatically plays at full volume, despite my phone being silenced. You wait until the ad is over to see content, only to have ANOTHER ad window pop up. Close that one, and you go back to the previous page, which launches the auto-play, full volume video ad AGAIN. No thanks. It's faster and easier to pull up a weather forecast on any website.
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