Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Poor layout with too many ads makes the app hard to use.
You’re forcing people to buy a new phone to accommodate your new update. I am not going to buy a new phone so I will not be using this app ever again! When it says download an older version there is no older version.
Fox 11 is the most trusted news and weather station we watch....your team both during the week and the weekends are perfectly matched and can always count on the latest breaking new and weather....I am not saying I haven’t tried other local newscasts but have always come back to channel 11....Fox news....you are accurate and fun also....thank you for allowing me to tell you all that you are GREAT! Thank you for many years of accurate news and weather....Marilyn J Streubel....
The WLUK Fox 11 news app delivers news, weather and sports in an instant. With the new and fully redesigned app you can watch live newscasts, get up-t...