Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Waitrose Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having placed a previous order, my debit card expired, I was informed my payment did not go through, I updated the expiration date. The next order…my card was not automatically updated, so I tried to update the expiration date, that was not possible, so I deleted the card and tried to update the information again, I was greeted with ‘ you do not have any cards to update’ so now I have an order placed and no card registered. This is not a very well thought out system.
The APP is very easy to use. I wanted to give 4.5 stars, but there are no half star increments. Reason: once you choose a click and collect location, you can change the time slot, and add/remove but not the location. You have to cancel and start all over. This makes sense if it is the day before, but not if your order is not due for a few days.
Excellent, well thought out and easy to use.
New to Waitrose & Partners online? Create an account in our app and you can start shopping straight away. You can also sign up to myWaitrose or link t...