Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ESICIA LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have used the app for years and appreciate it. Customer care is responsive and app is easy to use. Just got an update (July 2022) and have two immediate concerns. First is small: restaurants used to appear two to a row, now they are one to a row. This means you see fewer restaurants at a time and have to scroll through a longer list. I preferred the previous arrangement which allowed me to see 4+ restaurants on my phone screen at a time ( makes choices easier!) Second is larger: all details about food selections have been removed. No longer does the app tell you what ingredients are in a salad or on a pizza. This not only deters me from trying something new (because the name alone may not explain what a dish is) but also makes avoiding food allergies impossible because I don’t know what’s in a dish. Please return the descriptions!
The app generally works. Couple comments though: 1. App should have a menu to select which notifications the User wants to receive (between the promotional notifications or the delivery updates). 2. The delivery time is very vague.
Editing my review because it now works for me. Just used it to order dinner. Thanks! —- It has never been able to load past the location input screen. I’ve tried for a couple weeks, at different times of the day. Pretty disappointed.
Vuba Vuba is a pan African e-commerce platform that provides a convenient solution for residents in Kigali, and other parts of the country to order me...