Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PITU B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really enjoy this app — it’s fun to send secret to friends. However, I’m finding that I want more adventure to it. I want there to be some extra elements that make the app more interesting. I’m a huge fan of Randonautica and Geocaching. Perhaps some concept within those already-existing apps could be added?
Pin your voice to the places you love, and share your unique experiences with family, friends, and even strangers. From hidden gems to iconic landmark...