Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VIVA Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is reported to be the approved way to access OTC benefits. It does nothing like that. It’s almost like they don’t want you to use that end of the year benefit.
It doesn’t work, period, and apparently Viva doesn’t know how to fix it.
Using a brand new Macbook purchased directly from Apple. Downloaded & Opened App when App gave me Security message "This device has been jailbroken and can not be trusted to run this app securely."... Prompted me to click Exit. APP is Completely Unusable.
VIVA HEALTH & VIVA MEDICARE are by your side, providing high quality health care coverage and service to our fellow Alabamians. Whether you’re at home...