Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eiko Morozumi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, it seems half-baked to say the very least—the interface is vexed by default-looking text, which is a dead-as-you-after-Chandelure-sees-you giveaway that this is poorly made. Secondly, it’s just like every app on the App Store—constantly begging for microtransactions. Ugh…but this isn’t even the reason I wasn’t generous enough for a third star to be granted to you. No, the fact that you constantly have to feed the orca is the reason for this. Well, what happens if you don’t, you may ask? Oh, not too much. It just DIES! This game has zero respect for people who don’t always have access to their device with this game, so after you return from your vacation, prepare to be told “unfortunately orca has dead.”
I get mad and stressed easily and I love orcas and the ocean so I had to give this game a try and I LOVE IT the attention to detail is incredible and orca is SO CUTE and it’s very relaxing and a good way to start the day but what’s throwing me off is that the orca needs some friends also I just tried the game so I may be wrong but overall the game is great also my orcas name is Andy 10/5
This game — though on the App Store’s uncommon side — appeals to me greatly. Thinking I need a break from the popular “relaxing” games, I decided to find a game that was truly calming and not another chore for me to do. And here I am with this virtual orca game. It is great! I love how you can choose to decorate the background however you want. The orca swims beautifully as well. This is 4/5 stars because I wish there can be more things to do. Maybe add one or more relaxing minigames we can play with the orca! Sitting and watching the orca, as well as playing the match-3 game, can get boring after a while
Aquarium World is a free, simple and soothing digital pet game. Purpose The game's objective is to make you feel at ease. Relax while looking at the...