Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virginia Department of Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The log in from the IPhone app has issues. Won’t let me use the keyboard to enter my user ID but will let me enter my password. Problem, it’s not the right ID and I can’t change the ID. The online, not mobile site works ok. This app looks great on other peoples phones. So 1 star for existing and 1 star for looking good on other peoples mobile devices. No stars for my device.
The app won’t let you change your login ID. So if you mistakenly put the “b” in front or just type it wrong you have to delete the app a re-download. That means you also can’t log into more than one account on the same device. There is no facial recognition that I e found, so I still have to copy and paste my password from somewhere else in my phone (since the password is such a nightmare). I am excited to have this option to replace my paper card when scanning for CEUs.
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