Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗水金 陈 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app, it asks for an email but then does absolutely nothing! The cup itself seems to be working fine so far (I just got it today though so we will see.) Frustrating that it “comes with an app” but yet doesn’t even work.
I read the other two reviews that also gave this app one star and thought maybe they fixed it since then, so I downloaded the app and it did the exact same thing. It took my email address and then did absolutely nothing. Every time you press the + to add your device, it asked for your email address and then disappears into the same thing over and over and over again. Useless.
Opens to a first page asks for an email and then says no likey your email and you are done. App does absolutely nothing.
Connect devices through Bluetooth; Control and test the equipment of this brand; Remind users to drink water.