Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SQUARE ENIX · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has a great atmosphere and soundtrack. It IS in portrait (vertical) or landscape (horizontal). It does utilize a lot of menus and first person dialogue sequences. But you’re physically exploring your town as it grows, exploring the wild as you discover more, and fighting turn based battles during exploration quest. The quests are on rails, so no exploring an overworld. But it’s a cozy, slow burn, JRPG with a lot of character for such a bland name.
Weirdly enough, I thought the iOS version still came in portrait mode. I guess I forgot that after the game was ported to Switch for a better experience, they updated the iOS version to also be vertical. I like it a lot less because I may as well have gotten it on my Switch
It’s like the developers didn’t play the game on a phone
■Story In the year 211 of the Imperial Era, a new continent was discovered. Explore its every last corner as a settler of Antoecia, while living your...