Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Independent Digital News & Media Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am an English learner who wants to subscribe to a centre/centre-left newspaper. This is a fairly reasonable price for me as they’re also games to play
I just want an app to give straight news. This app requires you to sign in and they’re very open that they’re going to share your info with whomever. There’s no opting out or skip method. I can’t actually tell you the quality of the news because I won’t play their phishing game. Make no mistake, albeit subtle, this is phishing.
Disappointed that the app defaults to US-based for the news while the commentaries are UK-based, and that there's no way to change the setting and see UK-based news. I do not wish to be viewing detailed US news like what the President has just done or said hours ago. There also doesn't seem to be notifications. This is itself bad, though it's at least a relief that I do not need to be bombarded with US news.
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