Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗V.F. Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm a big Vans, huge. Part of the Vans family for a while. I find two things frustrating about the app. Number one what I've noticed we scrolling is for some reason as I'm looking through the results of a search I do things end up duplicating and I'm scrolling through the same items over and over again.. really frustrating. Number two, I found sizing information in the app for apparel, but there's nothing for accessories. So I can't determine how big the purse or bag I am looking at is? How many inches tall wide deep? there's a leather belt. I'm looking at small/medium large/extra large have no idea how many inches one or the other is. My only option is to buy these items, wait for them to arrive, hope I like them and if not return to the store it I don't or they don't fit. of course I live 20 minutes from a store not everyone has that option. and unfortunately, they closed our outlet store so I only have one remaining. If these things were fixed, I think I could rate this app, but they both frustrate me greatly.
I was born in 1966 in a small town in Lancaster Pennsylvania at the age of 11 I moved to Southern California to Huntington Beach got my first pair of vans when I was 12 years old I’ve never looked back the vans slip Ons with the double colors yellow on the side blue in the front I was the coolest thing since sliced bread vans have been a part of my life my whole life I introduced them to my mother who is 83 years old and has three pairs introduced them to my fiancé which now has two pairs herself and my 32-year-old son has been wearing them since the day he was born I also have a nine-year-old little boy with special needs that has four pairs newest what’s the newest high tops I got him help support his corrective shoes fan is a great company with quality shoes I’m honored to be a part of it family is everything thank you Vance family for being a part of ours God bless
The idea is pretty cool. There are many company’s doing these rewards programs now. Some are much better than others. I have a couple issues with this program... First: Vans stores do gift with purchase giveaways (not anything connected to Vans Family). Usually it’s spend a 100$ in the store and you get a free gift. THOSE gifts are usually pretty cool. Bluetooth vans speakers/vans blanket/etc. All of the gift with purchase items I have received are better than what I get on the Vans fam app and some you have to spend much more than 100$ to get enough points to receive. Second: All of the reward items are geared toward people that spend very little in a Vans store or do their little surveys within the app. Having those rewards is fine, but there isn’t anything special for people who spend high amounts at the store/online. My points balance right now is like 25,000.. and I’ve spent points on everything I want on the app. I just have all of these points with nothing to spend them on. This app could be greatly improved if there were higher end items that people could cash in on. To me, if you want this program to grow, you have to push new content out on it multiple times a week, and offer higher end prizes for people to have an incentive to keep getting points. I could literally rant on this for hours, but I feel this achieves the frustration release I needed. All this frustration with this app, and I have to say that I love vans. I always have and will. Skater for life. Vans till death. I just wish this app was as rad as their shoes/history.
Download the app to join the Vans Family. Access the Off the Wall culture and get all the perks of being a family member. Earn and redeem points on pu...