Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗V.F. Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a TNF customer for 20+ years and have profound respect for their company philosophy, customer service, and products. I highly recommend them. Their iPhone app, however, is not up to their standards: 1) t’s a bit glitchy - the page you’re viewing refreshes constantly which makes it difficult to make a selection; 2) the search function should be separated into two sections - 90+% match with search terms and any hit less than that, because the search results typically number 35+ hits that are seemingly randomly oriented which make it unwieldy to find what you’re interested in; 3) they give you the option of selecting favorite items via the heart symbol, but I could find no way to view just your selected items which makes that feature worthless.
This app is fairly well constructed and beautifully designed, however there are some minor flaws that the developer should take into consideration. Customers don’t like logging in every time they re-open the app especially if they only temporarily closed it to go to a text and come back finding they have to login again. One payment is accepted, VIP points should be automatically added and reflect the current balance. Lastly I enjoy the store locator and the apparel and the idea behind the brand. Never Stop Exploring, it should be something the company follows as well. Ideally the customer wants more than the nice clothes, they want to achieve their dream destinations and explore. If there is any chance that could happen, I think the app would be significantly improved. Thanks again for providing a wonderful product.
I have always loved the north face and the app is just another reason. I absolutely love the quality of the tent I just bought. I wish I would have known about the points and checking in could have gotten me s bunch of points but the cashier never said s word about it. U think u guys could just hook me up with half of the points at least? I bought a talus 2 tent and s rain protector for my bag and I also could have checked in I spend well over $250 plus I could have checked in at the galleria in Houston but didn't have a clue. I live in Alexandria, La so it's not real easy to just go to that store. Please help u guys I deserve these points as much as I buy from u guys. Keep up the good work.
The North Face is one of the world's most trusted names in outdoor clothing, hiking gear, and apparel — built for everything from high-alpine expediti...