Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valera Health, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Recently something changed on the app. My therapist looks smaller on the screen and I’ve been moved to the top right on the screen. Originally Therapist took up more of the window which I prefer so it feels more as if he’s in front of me. I used to be bottom right which was less distracting. In addition to being distracted by my own face since now it’s on the top, names have been added to both windows further preventing me from concentrating. I can’t concentrate since my eyes are constantly drawn to my own face, his Name, the “you” that’s written on the window that shows me as if I wouldn’t know I’m me otherwise. Then there’s this annoying timer which is probably the most distracting part of this whole thing. How can I focus on the session with all these unnecessary things on the screen? Surely the therapist is capable of letting me know when we are down to 5 or 10 minutes or nearing our end. I feel like someone’s tapping me to hurry up as I see the numbers on the screen. Over all I hate this update.
This review is strictly related to the app and reminder’s inability to display my appointment times consistently and in my time zone. My appointment is supposed to be at 8am my time. The chat reminder says 10am with no time zone listed. The appointments tab says 8am with no time zone listed. The email reminder says 7am my time zone. The text reminder says 8am in another time zone. This is stressful since I’m having to guess at which time my appointment will be and make alternate last minute arrangements to get my kids to school. Of course I didn’t notice this until right before my appointment. Some consistency and always displaying the time and time zone would be extremely helpful.
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