Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Capital District Physicians' Health Plan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a former Assistant Comptroller for NYS. INTERNET security was one aspect of my work. I know a little bit about technology including interface design and security. I find the CDPHP APP interface less than user friendly. I do not find it easy to locate the details of my plan and its components. In particular I could not find anything about hearing care/hearing aids. What am I missing. I would like a new pair of hearing aids and would like access to an updated provider list. Thank you, Ramon Rodriguez
Can not pay bill from app
When you first log in you can’t see what your typing. Once logged in some of the stuff once again can’t be seen that you could click on.
Everything you need to move forward toward a healthier you View and track your CDPHP health care coverage in one place! Access important information...