Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Under Armour, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am new to the UA app. I have been making all of my purchases from the UA site. I finally decided to get the app after my last purchase hoping I can keep track of items I save in my shopping basket - I always take my time before making a final decision on items to buy. Moreover, I would always lose the items that I saved in my shopping cart and finally became tired of having to shop for the items again once returning to the UA site. I just made my first purchase on the app and my shopping experience was much easier just as I predicted. The one problem that I have with the UA app and my UA shopping experience in general is, Both the app and the website not making it easier to match tops with bottoms. I have been to sites where if you buy one item and if there is another items that can/should go with it, it is available and recommended at the bottom of the page. This makes it easier to add everything to your cart right away without a stressful search for matching products/items. If UA can make that happen, I am sure my experience shopping for gear will always be a “5 Star” experience.
I’m not very pleased with this service, pacifically online service. I’ve purchased two items with obvious reasons that there would be a discount and there was. I even paid $15 to get the items in two days. Well, needless to say, I received one of the items today and was wondering where the other item was. I just decided to look at my order history and it showed canceled on one of the items which I would have never known had I not checked. It was a pair of shoes and I’m not sure, but upon going on the website right now, the shoes are out of stock. The combination of shoes and sweatshirt were $80 but apparently they must’ve not had the shoe in the size I wanted last minute and canceled it without my knowledge and I ended up paying 60+ dollars for just a sweatshirt compared to $80 which would’ve been the sweatshirt and the gym shoes had they not canceled them or informed me that they did not have the size. I’m fuming right now…. I would never pay 60+ dollars for the sweatshirt but it was supposed to be discounted along with the gym shoes. I ordered so they canceled the gym shoes without my knowledge and charged me full price. No discount for the sweatshirt. I’m not happy at all.
I placed an order 12 days ago to get myself some gear for Christmas. This is the only thing I do for myself each year. Outside of this one order I place at Under Armor everything else is done for my wonderful wife and 4 daughters. So the order does not ship. I started a chat on line yesterday asking if I could cancel the order. We were in Vegas and there was a UA store there that I thought about going to. So the employee said it was too late to cancel but I could return the gear if I wanted to. From there UA found my order and shipped it FedEx next day air from Maryland to California! Dang! That was amazing customer service. And to make it even better the gear was way cooler than the way it looked online! All of my gear is UA. I fired Nike 10 years ago. Here is yet another reason why. You guys are the best! Second to NONE!!!! Sincerely, Tim
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