Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Illinois Community Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App needs to provide you an option to see a credit card statement even if you are not signed up for paperless statements and billing. There is no way to know the details of balance transfers unless you are looking at a physical statement.
A surprising number of check deposits through the app are rejected. It’s ridiculous and a big hassle. Do banks not want money put in to them anymore? It was even a check written on UICCU account that I was trying to deposit this time. Why not accept all deposits and put a hold on the funds if you’re worried. At least the deposit could be made and your app would be slightly less inconvenient to customers. You have so few locations that it seems a well functioning app would be ideal. I’m trying hard to remain loyal as I love the community owned aspect but reliability is important. Deposits used to be valued by banks.
Wow, now that a great improvement. Before the app was absolutely useless and wouldn’t even display my balances. Now all of that is fixed, the app is easy to navigate and my experience is much, MUCH better. The only reason the 5th star is missing is because I can’t set up push notification for change of balance and other. It gives me three options: e-mail, phone number and push notifications. However, the push notifications are grey and can not be selected. P.S. Notifications are permitted for this app in my phone settings. Update: Works now. The 5th star is justly deserved! Thank you so much for such a quick service.
Now you can experience simple, straightforward digital banking. A seamless and intuitive experience you don’t even have to think about. A digital expe...