Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dately · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this app since the beginning, literally since before the devs created subscriptions and every single feature was free. The concept of the app is good and I’ve met a handful of cool people through the app from the times I’ve downloaded it. This is my 6th time coming back and I just have to say that the quality of the app has gone down drastically because the devs are clearly money hungry and I’m extremely disappointed. There’s no reason for every single feature on this app to be paywalled. Tinder, Hinge, Bumble, etc are all successful dating platforms that don’t require you to pay $13 a week or $20 a month just to see who liked you or to continue messaging people that you already matched with. The free version of a dating app shouldn’t be considered a “demo” or a “test” and you shouldn’t require people to pay to socialize with others on the internet. If you need money then run ads, apps like Yubo and Wizz do that. I can’t even continue to use the app because everything is stuck behind a paywall. I’m chill with not seeing who liked me since most dating apps do something similar like that but I can’t even message anyone else nor swipe on anyone without being forced to pay. I assumed everything would regenerate after 24 hours but it’s been more than a day and this app is just useless. Greed will be the downfall of everything and this app is completely useless to me now. If you want to fix the app and make it better and want everyone to have a better experience using it, then how about you start actually listening to the genuine feedback. Stop paywalling and forcing people to pay to use it, that’s not at all how apps become successful.
I’ll give it 3 stars for the concept being a cool idea and I did have high hopes for this but I changed my mind and deleted the app. Firstly I want to say that in the app with the things you’re able to customize is really cool, and I like the idea because it’s hard to find people with similar music taste. However the complaints I have are these: I know every app charges to just get themselves money in order to see who liked you but the pricing that is given is just absurd…. I would never pay that for an app. So at that point unless you have money to blow you won’t ever be able to see who likes you. Secondly not being able to filter the gender on the friends setting is so odd? Like what if I just wanted to make friends who are girls or like my boyfriend wanted friends who are guys… makes it unfair. You shouldn’t only be able to filter for the dating option and i’m not sure why that’s a thing. I had high hopes for this app, I did but with all those things taking into consideration it unfortunately isn’t worth it :/
So, I like the app, I did meet one girl from there and we had lots to talk about regarding music, from there, we talked on a semi personal level which was great. Musical similarities was a great ice breaker. I’ve been wanting an app that (kind of) matches you with people that have similar music taste. The app is good but can improve SO much. The premium (which I paid for) is not really worth it because you can’t go back if you accidentally disliked a profile. Another thing is not being able to filter sexual orientation, as a heterosexual man, I would like to see only women (absolutely nothing against gay I have tons of gay friends 🫶🏾), but from a dating perspective, it’s something that should be added. The potential is that if it’s advertised more, there would be more people in it in your general area. The layout of the app looks outdated although I don’t think it is, and I understand the app is still working on improvements.
Indicate your favorite artists, songs, music genres and create your blind tests, the algorithm takes care of the rest! All you have to do is fill in...
| Name | Price | Type |
|---|---|---|
| Boost 24h | $5.99 | One-time |
| Subscription 1 week | $11.99 | Weekly |
| Turn Up + 1 month | $14.99 | Monthly |
| Subscription 1 week | $16.99 | Weekly |
| Turn up - 1 month subscription | $18.49 | Monthly |
| Turn up - 1 month subscription | $18.49 | Monthly |
| Turn Up + 1 month | $18.49 | Monthly |
| Turn up - 1 month subscription | $19.99 | Monthly |
| Subscription 1 month | $19.99 | Monthly |
| Turn up - 1 month subscription | $24.99 | Monthly |