Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗True Wine, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Over the past 3 years I have started to learn how to talk about and taste wine. I wish True Wine was available when I first started my journey. Since finding True Wine it is the only resource I recommend to my friends and family interested in wine. Having spent hours pouring over documentation on the broader subject of Wine, it’s very clear that the developers have done the same - and they’ve come away with the most important and relevant topics for people to learn. I highly recommend this app because, In two free quizzes you will learn what information related to wine is most valued in everyday life. These two quizzes provide you a basic understanding and if you want more, you can subscribe to True Wine and get full access to the ever-growing list of resources that relate entirely to understanding wine.
You’d think this would just have a list of wines and ratings or something like that, right? Wrong! This app goes above and beyond, providing details about the wine’s origin, locations where you can find it, beautiful maps and images of European landscapes wherein those wines can be found. I mean, more than anything, this app made me want to travel the world, wine enthusiast or not! For an independent app developer’s first foray into the App Store, this is quite the incredible creation.
God bless this app and it’s wide range of knowledge. Not only does it provide a clear guide to my specific wine preference, but the developer has been remarkable to work with. Any issue I’ve had, I swear it’s either already known or fixed I’m a timely matter. My wine knowledge is that of a small child’s. (In no way implying small children should know or consume wine.) I thought i knew what i liked and then this app changed my whole belief system. 😂 i question everything now. My holidays will now be blessed with majestic vino!
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