Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Transdev Blazefield Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is by far the best bus app I have ever used, it’s excellent! Having spent many years using both First’s, Diamond’s and Stagecoach’s bus apps, I wasn’t keen on adding another. Firstly, it works. Buying and using tickets, finding the next bus, tracking it. Brilliant. Secondly, it has lots of features that could be useful like notifications as you approach your destination, which was really helpful when I first started using this service because I wasn’t familiar with the area. Finally, Transdev that operates the service are doing a brilliant job as far as I can tell. Buses are on time, they’re clean, drivers are always friendly, and to top it off there’s at seat charging for wired and wireless. Love it - how I think we should all expect our buses to operate.
The services are ever decreasing. Apparently due to covid. However that’s not entirely true. The cuts have been introduced the past 5 years. The company’s excuse is that there are not enough people using the No: 24 service to pateley bridge. But that’s irrelevant servicing more than 8 villages in nidderdale it’s wether the rural population have access to transport or not. So even if lockdown is lifted after covid infections improve the social lockdown is a fact as the services are sparse. Time to provide a real bus service subsidised or not. The nidderdale population have the right to have access to local transport as they have the right to health and education. The bus company should be talking to local council to find a solution!
I’ve been using this app for a couple of years now and have found it invaluable for seeing which service along the many different local bus routes will arrive first. It was also great for tracking the bus along its route. Unfortunately the latest update has changed the bus icon from a circle with a clear directional arrow to clearly indicate direction of travel to little green rectangles travelling along a green road. That makes them extremely difficult to see and almost impossible to see on an overview map if you’re trying to look at different bus routes at once. The clear indication of direction of travel has disappeared completely. If you zoom in to absolute maximum you may just make out wing mirrors on the side of the rectangle but this is useless without zooming in. The text on the bus labels are also very difficult to read. It’d be easier if the text were in bold. Overall, it’s Impossible for people with sight problems or partially sighted to use now. The previous version was much better. Wish I could change back to that! These problems to be addressed as a matter of some urgency. Such a shame that these retrograde changes have been made to what was a great app.
A new Transdev Go is coming. Check you’ve got the correct version - visit transdevbus.co.uk