Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FirstGroup Plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ive traveled internationally before, used 6 other transportation apps, and ive never experienced something with such horrible UI. Cant track your routes, buses and stops are confusing, cannot purchase individual tickets, hell the zone restrictions doesn’t even explain itself on the maps. Cannot see other bus stops when looking at routes, Genuinely couldn’t have a worse experience. Wasted so much time with how poorly designed this app is, i recommend you walk before downloading and attempting this. UPDATE: . It somehow actually got worse. Not only did the app route us to a bus stop that was not available because of construction, but the app doesnt notify you that the stop is unusable. And to make matters worse? The routes on the bus route signs were still on and active. And you think it doesnt get worse, yet they cannot even manage to keep the ‘bus stop not active’ on the bus stops as multiple stops were without this sign. Could not have had a worse experience, had to walk everything.
I would still rate this a 5 star rating because it’s amazing and its reliable but so far it’s a slow app and sometimes the stops go into each other but I love this
Need to improve search results when a bus has been canceled. That canceled bus will still show up in the route options. Most recently I found that they still showed results when no buses were running that day. They should also list the bus search in a separate location than the plan because you can’t toggle between them without losing the plan you created.
Plan your journey, track your bus, and travel with confidence using the First Bus app. With real-time updates, mobile tickets, and personalised tools,...