Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NauticEd Sailing School · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I added this app to automatically populate the log book on the NauticEd site. It’s clear that they tried to get too clever with the app, and in the process made it almost unusable. To track a sail, you must first create a geofence around your home port. You then must create another geofence around the water where you intend to sail. I *think* this is supposed to allow automation where the app will detect when you’re sailing. Instead, in four out of five uses so far, it has resulted in the app failing to record anything. There is no setting I found to turn off these stupid geofences and just manually start and stop tracking. Yesterday, as I prepared to shove off, I checked the app and saw that it thought I started sailing 30 minutes earlier and charted a max speed of 16 knots (apparently while I was searching for a parking spot inside my “home” geofence.) The app gave me the option to stop that track and restart a new one, which I did. On return, the app once again recorded no distance and no time lapsed. I like the feature of sharing a track, which has worked a few times but failed yesterday. (App told me I needed to set sharing to active, but that setting has been that way and remained so. It wouldn’t recognize and I was unable to share my track yesterday.) The automatic logging of sails tied to the NauticEd account, and ability to thus build an authenticated sailing resume, would be fantastic if it actually worked. Please add a setting to turn off those stupid geofence zones and let us manually start and stop tracks. Your attempt at automation just doesn’t work.
Tracking and anchor alarm are really nicely done. Great UI - intuitive with min taps Perfect complement to my nauticEd curriculum and log book.
Cannot enter password confirmation for creating account. Fix please.
GPS Track your sailing ventures and store them forever in your free NauticEd electronic logbook. You will need a NauticEd account, but that is free....
| Name | Price | Type |
|---|---|---|
| Premium access | $4.99 | One-time |