Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TopCashback Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used this app multiple times this year and each time I had to lodge a missing cashback claim. Not happy at all, they have got good deals sometimes but I have to ignore them and wait for something to popup on Shopback. Too many hoops regarding the tracking, I don't understand why they have to use a 3rd party browser so you have to change default browser to safari, every time you want to use this app. With shopback it just tracks as long as you have your systemwide adblock off, no need to change default browser or jump through hoops to get cashback tracking. This app is undercooked, they just have good reps and deals on ozbargain.
I've been a longtime user of various cashback services (accruing several thousand dollars over the years). I've found that so long as you ensure you follow a good process to avoid ad-blockers, then TCB is just as reliable at tracking (for me that's using my phone, going off wifi and using the TCB in-app browser) as any of the other cashback sites. The reason I'm writing this review is to call out the great work of 'TA'. He's been a stalwart of the Ozbargain community for many years, and since he has joined TCB, he has been an omnipresent pillar of support. I've always been very impressed by not only how frequently he posts good deals, but also the individual support that he gives users on those posts. However, this week has been the first time I've had to contact TA directly following a declined transaction. The merchant in question was refusing to honour >$250 worth of cashback, citing that they had terminated their contract with these affiliates weeks previously. Unfortunately for me, I had no way to dispute this and was resigned to the fact that I would just get screwed. TA worked tirelessly (even responding at 6.30am on a Saturday!!) to try and resolve the situation for me. Unfortunately despite his best efforts, this did not work, as the affiliate seems to have re-negged on their side of the contract. TA then went and surprised me by going above and beyond by offering to compensate me with a significant proportion of my missing cashback as a goodwill gesture. Whilst this would have some impact for TCB's bottom line, it's these kind of experiences that build loyalty to a brand. As it stands, TCB often has the best rates out of the big 3 cashback sites (even if they don't always have as extensive a list of merchants!), so I'm now going to use them as my preferred site of choice; safe in the knowledge that TA will have my back if **** hits the fan. Keep up the good work TA & TCB! N.B. I should note that I was asked to write a review in exchange for this goodwill gesture. However, I've not needed to exaggerate anything to earn it; this request has just given me the motivation to write about my positive experience with TCB so far.
Easy to use app so far, cashback is consistently higher rate than other aussie options and on a par with payout rate. Customer service has been reliable and fair, hopefully it all stays that way! Would be good if there were more gift card options, the only reason I stay with the competition.
TopCashback is Australia’s leading cashback savings app. Simply sign up, search offers from over 1000 retailers and make your purchase. TopCashback wi...