Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Williamson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of my most used apps; it allows you to browse and save your favourite half price specials. When you shop in a centre with both Coles and Woolworths it is worth it to cross the shop floor to pick up relevant specials at a saving. It’s also great for keeping catering budgets down; not just the weekly family shop but for occasion planning also.
The app shows all products that are half price but doesn’t delineate between what is half price “online only” at Woolworths and regular half price specials. Also, you can’t show next weeks specials once they’re announced without manually setting your calendar to a few days into the future. Obviously the data is there, as it’ll show it once you change the date; it shouldn’t be too difficult to have an option to select this week or next week.
The two supermarket had poorly designed apps and clunky websites to make it hard to find such items on sales. I’m glad someone worked out how to make it so convenient. P/S: can you pls increase the size of the favourite heart or make it add to favourite upon swiping right or left? People with larger fingers always miss the heart and end up seeing the item description. Great app and thanks for making it!!
As featured by Channel 7 and 9 News. Half Price is Australia's most popular app for grocery deals. - Get the latest Half Price specials from your fav...