Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BDFM Publishers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is the worst app. As a subscriber, I have to sign in every time by re-subscribing. App has been updated but experience is worse than the previous App.
On my new iPad, the article does not have navigation ability to exit, consequently I have to close the app and reopen to read another article. It’s like the software updates are not happening.
I’m in London. Why is all the news about South Africa?
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