Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IOL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Since the update a few weeks ago, this app has become very slow and cumbersome to use.
Excellent app - user friendly and easy to find heading and navigate. Thank you.
UX is good but is let down by articles opening up when you are trying to scroll up or down. This forces you to swipe on the thin lines between articles where you should be able to swipe up or down from any position. There should also be a feedback option instead of using the app review to report issues.
The OFFICIAL IOL app at your fingertips. Access is FREE on all iOS devices, with access to a wide variety of local and international breaking news, 2...